Good Deeds for Wild Things
Protecting Canadian animals and their habitats
During the holiday season, we gave people the opportunity to help us decide how to spend our donation by combining the joy of shopping with the joy of giving. Visitors to our campaign microsite learned about our ongoing commitment to preserving wildlife and were able to ‘shop’ for a variety of animal and environmental causes and projects, directing a virtual donation to one of our partners.
Thanks to the passionate support of people across the country, we were able to donate $500,000 to our partners and their important projects safeguarding our animals and environment.
- $204,835 donated to the World Wildlife Fund (WWF)
- $216,068 donated to the Nature Conservancy of Canada
- $79,097 donated to Tree Canada